Stockmann Mediabook 2020


Stockmann has over 1,2 million loyal customers in Finland and reaches over 10 million gross contacts monthly with its owned media channels. Stockmann can offer presence through digital media (newsletter, website, social media), traditional media (print magazines and direct mailings) and in-store (windows, atrium/facade banners, digital screens, video walls and events). The owned media channels provide a targeted approach to a unique demographic of Stockmann’s customers – the most desirable customers in Finland.

 

DIGITAL MEDIA

Stockmann can offer presence through digital media channels (website, newsletter, social media and application). Stockmann digital media reach is millions monthly.

 

TRADITIONAL MEDIA

The focus of the traditional print media is the renewed lifestyle magazine, MyStockmann Magazine. The magazine will be published four times in 2020. Also traditional direct mailing, leaflets, tabloids etc. can be executed by demand to targeted audience.

 

IN-STORE MEDIA

In-store medias are the face of Stockmann. We are constantly developing new store medias to help you reach your customers near and inside the store. Stockmann media is available for Stockmann’s suppliers, tenants and loyalty program partners. Stockmann reserves the right to choose all published content in Stockmann Media. Stockmann mediabook includes media specifications, prices and material specifications.

 

Booking information

Please contact stockmann.media@stockmann.com.

 

 

LIFESTYLE MAGAZINE

 

From 2020, the Stockmann Magazine will reposition itself and will get a new name MyStockmann Magazine.

– Renewed MyStockmann Magazine inspires its readers about new products, brands, trends and other special highlights with high-level visuality.
– Each issue will have a content theme curating seasonal commercial focus. Also, each new MyStockmann issue will be powered by a visiting “editor-in-chief” – an inspirational
Stockwomann, who represents the chosen main theme in person.
– Stronger presence of loyal customers communication and partner marketing.
– The magazine will be available in Finnish and Swedish.

 

PRICING (24 % VAT will be added)
Advertising rates, print only:

– Full page 6 000 €
– DPS 12 000 €
– First DPS 14 000 €
– Back cover 8 000 €

Editorials ready to print.

 

DISTRIBUTION

Spring-Summer 80 000 copies
Christmas 100 000 copies
Gift Guide 150 000 copies

 

CALENDAR 2020

MyStockmann Magazine Spring-Summer
– Advertisement booking deadline 8 Jan
– Advertising material deadline (cover pages) 10 Feb
– Advertising material deadline (other pages) 10 Feb
– In-stores 3 Apr

MyStockmann Magazine Christmas November
– Advertisement booking deadline 1 Sep
– Advertising material deadline (cover pages) 15 Sep
– Advertising material deadline (other pages) 15 Sep
– In-stores 2 Nov

MyStockmann Christmas Gift Guide December
– Height 240 mm widht 190 mm (same as Beauty guide)
– Advertisement booking deadline 16 Oct
– Advertising material deadline (cover pages) 30 Oct
– Advertising material deadline (other pages) 30 Oct
– In-stores 30 Nov

MyStockmann Magazine Media Card 2020

TERMS AND CONDITIONS

 

 

WINDOWS

Windows are available as ad space for selected partners that support Stockmann brand. Stockmann reserves the right to accept or decline window advertisers depending on window plans.

 

PRICING (24 % VAT will be added)
Prices indicated per window:

Helsinki flagship, available windows:

– 2 weeks 9 000 €
– 1 month 15 000 €

Please note that assembly and disassembly time is included in the media time. Production, assembly and disassembly are not included in the media price.

 

SCHEDULE

The deadline for the window plan is two months before the publish day.

TERMS AND CONDITIONS

 

VIDEO WALL

Stockmann department store chain has 6 stores in all the biggest cities in Finland. Video walls are located in most visible places on the main streets of the cities.

There are altogether 8 video walls in Stockmann department stores:
– 2 in Helsinki flagship store
– Itis, Tampere, Tapiola and Turku stores have 1 video wall each. In Jumbo we don’t have a video wall.

Video walls are an excellent opportunity to show your brand videos or advertisements in excellent, central locations. The material plays repeatedly day and night, showing relevant Stockmann’s campaigns and supplier’s advertisements, loops approximately 10 000 times/ month.

 

PRICING (24 % VAT will be added)

Helsinki flagship (including 2 video screens)

– 1 week 3 000 €
– 2 weeks 4 000 €
– 1 month 6 000 €

Local stores (price for 5 local stores, total 8 video screens)

– 1 week 2 000 €
– 2 weeks 3 000 €
– 1 month 4 000 €

 

MATERIAL REQUIREMENTS FOR VIDEO WALLS / 16:9 HORIZONTAL

– Size 1920 x 1080 px, 16:9 horizontal
– Video material must be Full HD format, MP4
– Maximum length for video is 15 seconds
– Text languages: Finnish & Swedish or just in English.
– The material must be silent.
– Transfer advertisement materials to Stockmann by email: instoredigital@stockmann.com

 

SCHEDULE

The deadline for the materials is 14 days before the publish day.

TERMS AND CONDITIONS

 

In-Store Digital 

 

Indoor digital screens are a real point of sale media – this is how you reach your customers when they are actually shopping!

– Plenty of screens in all stores: 54 screens in Helsinki, 12 in Tampere, 12 in Turku, 10 in Jumbo, 9 in Itis, and 7 in Tapiola
– Placing: Screens are placed on the busiest halls of the store
– 42” vertical format, 1-sided (1080 x 1920 px)
– Videos and pictures available
– In normal loop your advertisement comes out once per minute

 

PRICING (24 % VAT will be added)

– Media price 1000 € per week

 

MATERIAL REQUIREMENTS FOR INDOOR DIGITAL SCREENS / 16:9 VERTICAL

– Size 1080 x 1920px, 16:9 vertical, jpg
– Video material must be Full HD format, MP4
– Maximum length for video is 10 seconds
– Text languages: Finnish & Swedish or just in English.
– The material must be silent.
– Transfer advertisement materials to Stockmann by email: instoredigital@stockmann.com

 

PLEASE NOTE

– One material per campaign
– Available every week except Crazy Days

TERMS AND CONDITIONS

 

 

AUDIO ADVERTISING

 

Stockmann has annually millions of persons walking through the department store. Audio marketing within store catches the in-store customer and will both inspire her and help her in the decision-making process. Audio marketing can be played with different frequencies, during different weekdays and specified timing.

 

PRICING (24 % VAT will be added)

National campaign in all stores:

Campaign duration Low run, 5 times / day High run, 8 times / day
Monday-Sunday 700 € 900 €

Helsinki flagship store:

Campaign duration Low run, 5 times / day High run, 8 times / day
Monday-Sunday 500 € 650 €

Local store (one store):

Campaign duration Low run, 5 times / day High run, 8 times / day
Monday-Sunday 300 € 400 €

 

Voice production and project management is included in the price. The text must be provided in Finnish by the advertiser. Media prices apply for one produced audio advertisement. Additional versions will be charged 50 € / version.

 

MATERIAL REQUIREMENTS

The speaker is a trained professional who can vividly present the advertisement. The texts are needed in Finnish, the translation to Swedish is included in the media price. The message needs to be very short. If there are foreign or new words in the advertisement, a pronunciation scheme can be added. You can give style guidelines to the advertisement as well as desire music to the background.

 

SCHEDULE

The deadline for the materials is 14 days before the publishing day.

TERMS AND CONDITIONS

 

 

POP-UPS

 

INQUIRIES FOR POP-UP SPACES

Please contact stockmannmedia@stockmann.com or your buying contact.

PRICING (24 % VAT will be added)

– Helsinki flagship pop-up 25 000 €/month

TERMS AND CONDITIONS

 

 

EVENTS

Stockmann Media can offer its partners great possibilities for different kind of happenings from PR and sales promotion to bigger events. All events need to be related to Stockmann marketing plan and commercial calendar.

 

INQUIRIES FOR EVENT SPACES

Please contact stockmann.media@stockmann.com or your buying contact.

TERMS AND CONDITIONS

 

STORE BANNERS

Inside banner, Atrium

Facade banner, Keskuskatu

Facade banner, Esplanadi

Facade banner, Aleksi

 

PRICING (24 % VAT will be added)

Atrium banner in Helsinki Flagship main lobby area:
– Inside banner, Atrium, 2 weeks 9 000 €
– Inside banner, Atrium, 1 month 16 000 €

Facade banners in Helsinki Flagship store:
– Facade banner, Aleksi, 2 weeks 20 000 €
– Facade banner, Esplanadi, 2 weeks 10 000 €
– Facade banner, Keskuskatu, 2 weeks 10 000 €

Local store possibilities for atrium/facade banners:
– Please contact stockmann.media@stockmann.com

 

PLEASE NOTE

– Banner production is to be ordered from a named subcontractor to ensure the right fixtures and quality.
– Production price for the banner is 3 750 € + VAT . Production costs are to be agreed and billed via our subcontractor.
– Advertiser is responsible for the production costs.

 

SCHEDULE

The deadline for the visual plan is 21 days before the publish day.

TERMS AND CONDITIONS

 

 

STOCKMANN.COM 

 

 

Stockmann.com has a million sessions and hundreds of thousands of unique visitors monthly. All partners and brands must sell merchandise at Stockmann.com.

 

STOCKMANN ECOM PACKAGE

Stockmann eCom Package includes:
– One marketing spot in stockmann.com frontpage’s last row
– One marketing spot in top corner of category page

PRICING (24 % VAT will be added): 2100 € per week

Please find detailed info from the powerpoint presentation.

ECOM PACKAGE INFO (POWERPOINT)

 

PREMIUM BRAND PAGE

Stockmann Premium Brand Page includes:
– a Hero image (1180 x 340 px)
– 2 images in a row (570 x 340 px)
– 3 images in a row (698 x 370 px)

Please find detailed info from the Powerpoint presentation.

BRAND PAGE INFO (POWERPOINT)

 


INSPIRATIONAL ARTICLES/BRAND ARTICLES

An advertorial article with a possibility to shop products directly.

PRICING (24 % VAT will be added): 1 500 €

 

TEXT REQUIREMENTS

A title, a short ingress and a main text are needed for the article. The main text can be divided into smaller parts (in that case please include subheadings). The text should inspire customers by presenting your brand’s product range and story. We don’t limit the length of the article, but we reserve the right to make changes to the article according to Stockmann’s tone of voice.

The text should contain relevant keywords/tags. We need all texts in Finnish.

You can make a list of the products you would like to be shown in connection with the article (ca. 4–18 items).

 

PICTURE REQUIREMENTS

We need one hero picture, either horizontal or vertical.

– The vertical hero picture needs two sizes:
Desktop: 1440 x 653 px
Mobile: 620 x 775 px

– The horizontal picture needs one size: 1440 x 653 px
Since mobile devices show only the center part of the horizontal hero picture, all essential content (e.g. logo) should be centered.

Stockmann’s editor has the right to edit the material. Therefore the original high-res images should be included in the supplied material.

 

ARTICLE EXAMPLES

ROHJE WATCHES  ·  LUMENE COSMETICS  ·  A+MORE BY PUPULANDIA

 

NEWSLETTER

 

Stockmann Newsletter is one of the main communication channels with several messages per week. The subscriber list includes both regular and loyalty program customers. All newsletters are targeted to specific audiences in order to ensure valuable content to our customers.

Newsletter marketing consists of brand dedicated letters and banners in suitably themed letters.
Brand dedicated letters contain only a specific brand’s material.
Newsletter banners are combined with other content of similar themes.

STOCKMANN NEWSLETTER  ·   BRAND DEDICATED NEWSLETTER (draft example)

 

PRICING (24 % VAT will be added)

Banner in themed Stockmann newsletter, targeting included: 1 200 €
Brand dedicated Stockmann newsletter, targeting included: 4 000 €

 

SCHEDULE

The deadline for the materials is 14 days before the publish day.

 

MATERIAL REQUIREMENTS

Newsletter banner

– Format: .jpg or .tiff  (.giff as simple)
– Fullwidth banner: 620 x 250–300 px
– Headline text: If needed
– Max text characters/body text: 300
– Button text: If needed
– Link destination (stockmann.com/…): If needed

 

SCHEDULE

Advertiser can book a publishing week and Stockmann reserves the right to decide the actual publishing date to fit the newsletter banner to Stockmann marketing plan.
The deadline for the visual plan is 14 days before the publish day.

TERMS AND CONDITIONS

 

SOCIAL MEDIA

Stockmann currently has over 130 000 fans on Facebook and 30 000 followers on Instagram. All social media campaigns are tailored according to brand goals. We set a goal for the campaign together with the brand and after that, determine the ideal target groups, channels, creatives, purchasing methods and metrics for the campaign. The main channels for social campaigns are Facebook and Instagram, but also Twitter and Snapchat are available (if considered suitable for the campaign).

 

PRICING (24 % VAT will be added)

 

MATERIAL REQUIREMENTS

Pictures in size:
– Facebook: 1200 x 1200 px or 1080 x 1350 px
– Instagram: 1080 x 1080 px
With short text.

Back

 

TERMS AND CONDITIONS

Stockmann media is available for Stockmann’s suppliers, tenants and loyalty program partners. Stockmann reserves the right to choose all published content in Stockmann Media. It is not allowed to forward the media space to a third party or to utilise it for marketing third party brands, products or services without prior consent from Stockmann.

Cancellations must be made in written form to stockmann.media@stockmann.com. For cancellations made less than 14 days before the material deadline will be charged 50% of the agreed price.

All media prices VAT 0 %.