Stockmann Mediabook 2017


Stockmann has over 1,2 million loyal customers in Finland and reaches over 10 million gross contacts monthly with its owned media channels. Stockmann can offer presence through digital media (newsletter, website, social media), traditional media (print magazines and direct mailings) and in-store (windows, atrium/facade banners, video walls and events). The owned media channels provide a targeted approach to a unique demographic of Stockmann’s customers – the most desirable customers in Finland.

DIGITAL MEDIA

Stockmann can offer presence through digital media channels (website, newsletter, social media and application). Stockmann digital media reach is millions monthly.

TRADITIONAL MEDIA

The focus of the traditional print media is the new Stockmann Lifestyle Magazine. New Lifestyle Magazine Media Card will be published in May. Also traditional direct mailing, leaflets, tabloids etc. can be executed by demand to targeted audience.

IN-STORE MEDIA

In-store medias are the face of Stockmann.  Our Windows reach 2 million and Video walls 700 000 contacts weekly. We are constantly developing new store medias to help you reach your customers near and inside the store.

Stockmann media is available for Stockmann’s suppliers, tenants and loyalty program partners. Stockmann reserves the right to choose all published content in Stockmann Media.

Stockmann mediabook includes media specifications, prices and material specifications.

Booking information: stockmannmedia@stockmann.com

 

LOYAL CUSTOMER COMMUNICATION – tenants and partners

 

Stockmann Loyal Customer Communication is available for Stockmann’s tenants and loyalty program partners. Loyalty partner advertising and all advertising in www.stockmann.com/loyal is required to include a benefit for Stockmann customers: benefit can be a discount, limited edition, gift with purchase, event, complimentary service or other benefit that is given only to Stockmann loyal customers.

Loyal Customer Package includes:

– Loyal Customer benefit landing page
– Stockmann.com/loyal web page banner (2 weeks)
– Newsletter banner

PRICING: 5 000 € (24 % VAT will be added)

 

TECHNICAL SPECIFICATIONS

LC-benefit landing page:

Format jpg
Hero picture banner (no text) 1180 x 400 px
Pictures and text depending on content in Finnish and Swedish

LC Webpage banner:

Banner size: 689 x 370 px. (This size is for mobile devices, in a desktop view picture borders are cropped and the visible area is smaller 370 x 370 px.)

Banner should consist of a picture with NO text on it as the text comes on a separate layer. So please deliver text and picture separately. Logos can be included, please put them in the centre upper edge of the picture. Use jpg file format.

Newsletter banner:

Format .jpg .tiff (.giff as simple)
Fullwidth banner 620 x 300 px
Headline text If needed
Max text characters/body text: 500
Button text If needed
Link destination (stockmann.com/…) If needed

Please note that the texts are required in Finnish.

Booking: stockmannmedia@stockmann.com

 

SCHEDULE

Loyal Customer Package is published monthly the 1st and the 15th of every month. Material deadline 21 days before the publish day.
The deadline for cancelling advertisements is 14 days before the material deadline. Cancellations must be made in written form to stockmannmedia@stockmann.com. For cancellations made less than 14 days before the material day will be charged 50% of the agreed price.

 

MATERIALS

Materials or a downloading link should be sent to stockmannmedia@stockmann.com within the material deadline. Please note that the email contains the information of booked media and the advertiser.

 

LIFESTYLE MAGAZINE

 

THE MAGAZINE

What it does: The magazine is an edit of the modern, urban lifestyle for the Stockmann customer, providing endless reasons to visit online and in-store.

Content: All categories of fashion, beauty, home and food will be featured alongside lifestyle content for topics such as tech and travel, encouraging the customer to browse seamlessly from one department to another, in one inspirational magazine.

The magazine provides richness to Stockmann’s brand identity, portraying the brand as the ultimate style destination.

The magazine will be available in Finnish and Swedish.

 

ADVERTISING RATES

Print only:

Full Page Colour Inside covers 9 500 €
Full Page Colour Specified 8 500 €
Full Page Colour ROP 8 000 €
Full Page Colour Back cover 10 500 €
DPS Specified 17 000 €
DPS ROP 16 000 €
Advertorial* ROP 11 000 €

*Advertorial production is subject to brief

Distribution

Finland – 200 000 copies per issue (TBC)

Distribution to additional territories in Baltic regions to be announced.

 

CALENDAR 2017

September magazine

Advertising / advertorial booking deadline 23 June
Advertorial briefing deadline 23 June
General advertising material deadline 1 August
In-stores 6 September

Chritmas magazine

Advertising / advertorial booking deadline 15 September
Advertorial briefing deadline 15 September
General advertising material deadline 4 October
On-street date 11 November

 

MATERIAL REQUIREMENTS

A high-resolution pdf (CMYK, images 300dpi and all fonts embedded) to be supplied to: stockmannmedia@stockmann.com

Stockmann Media will not be held liable for any colour printing errors if high-resolution colour Epson is not supplied with the pdf.

Ad materials need to be sent separately in Finnish and Swedish.

Advertorial materials need to be submitted in Finnish.

 

TECHNICAL SPECIFICATIONS

Full page Height Width
Trim Width 260 mm 205 mm
Bleed 266 mm 211 mm
Type area 240 mm 185 mm
Double page spread (please supply as two separate PDF) Height Width
Trim Width 260 mm 410 mm
Bleed 266 mm 416 mm
Type area 240 mm 390 mm
Allow 6 mm for gutter

 

TERMS AND CONDITIONS

Stockmann media is available for Stockmann’s suppliers, tenants and loyalty program partners. Stockmann reserves the right to choose all published content in Stockmann Media.

Cancellations must be made in written form to stockmannmedia@stockmann.com.

For cancellations made less than 14 days before the material deadline will be charged 50% of the agreed price.

 

WINDOWS

 

Windows are available as ad space for selected partners that support Stockmann brand. Stockmann reserves the right to accept or decline window advertisers depending on window plans.

Pricing (24 % VAT will be added), prices indicated per window.

Helsinki flagship, available windows:

2 weeks 9 000 €
1 month 15 000 €

Local stores: Jumbo, Tapiola, Turku, Tampere, Itis:

2 weeks 5 000 €
1 month 9 000 €

 

Please note that assembly and disassembly time is included in the media time.

Production, assembly and disassembly are not included in the media price.

 

SCHEDULE

The deadline for the window plan is 21 days before the publish day.

The deadline for cancellation is 14 days before the material deadline. Cancellations must be made in written form to stockmannmedia@stockmann.com. For cancellations made less than 14 days before the material day will be charged 50% of the agreed price.

Materials or a downloading link should be sent to stockmannmedia@stockmann.com within the material deadline. Please note that the email contains the information of booked media and the advertiser.

 

VIDEOWALL

 

Stockmann department store chain has all together 6 department stores in all the biggest cities of Finland. Video Walls are located in most visible places on the main streets of the cities offering reach of approximately 700 000 weekly passers.

Stockmann’s department store in the city centre of Helsinki is a landmark in its own right. There are daily 36 000 passers at the Mannerheimintie and Aleksanterinkatu video walls, which gives you over a million possible viewers per month.

Video walls are an excellent opportunity to show your brand videos or advertisements in at the most central locations in Helsinki. The material plays repeatedly day and night, showing relevant Stockmann’s campaigns and supplier’s advertisements, loops approximately 10 000 times/ month.

Pricing (24 % VAT will be added)

Helsinki flagship (including 2 video screens)

1 week 3 000 €
2 weeks 4 000 €
1 month 6 000 €

Local stores (price for 5 local stores, total 8 video screens)

1 week 2 000 €
2 weeks 3 000 €
1 month 4 000 €

 

MATERIAL REQUIREMENTS

Original video material must be Full HD format, MP4 or MOV Resolution 1080p Bitrate min. 10 000kbps

Maximum length for video is 30 seconds.

Please note that the video texts are bilingual and required in Finnish and Swedish. The text can also be only in English. Video is silent.

 

SCHEDULE

The deadline for the materials is 21 days before the publish day.

The deadline for cancellation is 14 days before the material deadline. Cancellations must be made in written form to stockmannmedia@stockmann.com. For cancellations made less than 14 days before the material day will be charged 50% of the agreed price.

Materials or a downloading link should be sent to stockmannmedia@stockmann.com within the material deadline. Please note that the email contains the information of booked media and the advertiser.

 

AUDIO ADVERTISING

 

Stockmann has annually millions of persons walking through the department store. Audio marketing within store catches the in-store customer and will both inspire her and help her in the decision-making process. Audio marketing can be played with different frequencies, during different weekdays and specified timing.

Pricing (24 % VAT will be added)

National campaign in all stores:

Campaign duration Low run, 5 times / day High run, 8 times / day
Monday-Sunday 700 € 900 €

Helsinki flagship store:

Campaign duration Low run, 5 times / day High run, 8 times / day
Monday-Sunday 500 € 650 €

Local store (one store):

Campaign duration Low run, 5 times / day High run, 8 times / day
Monday-Sunday 300 € 400 €

 

Voice production and project management is included in the price. Ad text must be provided by advertiser in Finnish.

Media prices apply for one produced audio advertisement. Additional versions will be charged 50 € / version.

 

MATERIAL REQUIREMENTS

In general, the speaker is a gentleman, trained artist who can vividly speak the advertisment. Texts are needed in Finnish and the translation to Swedish is included in the media price. In audio the message needs to be very short. If there are foreign or new words in the advertisment, a pronunciation scheme can be added. You can give styleguidelines to the advertisment as also desire music to the background.

 

SCHEDULE

The deadline for the materials is 21 days before the publish day.

The deadline for cancellation is 14 days before the material deadline. Cancellations must be made in written form to stockmannmedia@stockmann.com. For cancellations made less than 14 days before the material day will be charged 50% of the agreed price.

Materials or a downloading link should be sent to stockmannmedia@stockmann.com within the material deadline. Please note that the email contains the information of booked media and the advertiser.

 

POP-UPS

 

Inquiries for Pop-up spaces; please contact stockmannmedia@stockmann.com or your buying contact.

Pricing (24 % VAT will be added), prices indicated per pop-up.

HKI Flagship pop-up 25 000 € / month

 

EVENTS

 

Stockmann Media can offer its partners great possibilities for different kind of happenings from PR and sales promotion to bigger events. All events need to be related to Stockmann marketing plan and commercial calendar.

Inquiries for Event spaces; please contact stockmannmedia@stockmann.com or your buying contact.

 

STORE BANNERS

 

Atrium banner in Helsinki Flagship main lobby area:

HKI Inside Banner, Atrium, 2 weeks 9 000 €
HKI Inside Banner, Atrium, 1 month 16 000 €

Facade banners in Helsinki Flagship store:

HKI Facade Banner, Aleksi, 2 weeks 20 000 €

 

Local store possibilities for atrium / facade banners: please contact stockmannmedia@stockmann.com.

Note: Atrium / Façade Banner production is to be ordered from a named subcontractor to ensure the right fixtures and quality. Production price for the banner is 3000 € – 4000 € + VAT depending on size. Production costs are to be agreed and billed via our subcontractor. Advertiser is responsible for the production costs.

 

SCHEDULE

The deadline for the visual plan is 21 days before the publish day.

The deadline for cancellation is 14 days before the material deadline. Cancellations must be made in written form to stockmannmedia@stockmann.com. For cancellations made less than 14 days before the material day will be charged 50% of the agreed price.

Materials or a downloading link should be sent to stockmannmedia@stockmann.com within the material deadline. Please note that the email contains the information of booked media and the advertiser.

 

STOCKMANN.COM WEBSTORE

 

Stockmann.com has a million sessions and hundreds of thousands of unique visitors monthly. All partners and brands must sell merchandise at Stockmann.com.

Pricing (24 % VAT will be added)

“INSPIROIDU” (to inspire you) article  2 800 €

Advertorial article with possibility to shop products directly. Advertorial article will be automatically shown also in Stockmann Application.

 

MATERIAL REQUIREMENTS

Raw text content, pictures and videos offered by advertiser.

 

SCHEDULE

The deadline for the visual plan is 21 days before the publish day.

The deadline for cancellation is 14 days before the material deadline. Cancellations must be made in written form to stockmannmedia@stockmann.com. For cancellations made less than 14 days before the material day will be charged 50% of the agreed price.

Materials or a downloading link should be sent to stockmannmedia@stockmann.com within the material deadline. Please note that the email contains the information of booked media and the advertiser.

 

NEWSLETTER

 

Stockmann Newsletter is an effective way to reach Stockmann’s customers. Stockmann Newsletter subscribers are both regular and Loyal Customers who are interested in receiving the latest offers and information from Stockmann and its partners via e-mail.

See an example of a newsletter layout: http://tinyurl.com/h6puadx

Pricing (24 % VAT will be added):

Banner in themed Stockmann newsletter. Targetting included 1 200 €

Stockmann theme letters segment reach:

Loyal Customer letters 220 000
Women’s fashion and cosmetics 180 000
Men’s Fashion 57 000
Food 115 000
Helsinki capital area 110 000

 

MATERIAL REQUIREMENTS

Format  .jpg .tiff  (.giff as simple)

Fullwidth banner 620 x 250-300 px
Headline text If needed
Max text characters/body text:/td> 500
Button text If needed
Link destination (stockmann.com/…) If needed

 

SCHEDULE

Advertiser can book a publishing week and Stockmann reserves the right to decide the actual publishing date to fit the newsletter banner to Stockmann marketing plan.

The deadline for the visual plan is 21 days before the publish day.

The deadline for cancellation is 14 days before the material deadline. Cancellations must be made in written form to stockmannmedia@stockmann.com. For cancellations made less than 14 days before the material day will be charged 50% of the agreed price.

Materials or a downloading link should be sent to stockmannmedia@stockmann.com within the material deadline. Please note that the email contains the information of booked media and the advertiser.

 

SOCIAL MEDIA

 

Stockmann currently has over 120 000 fans on Facebook and 22 000 followers on Instagram.

Pricing (24 % VAT will be added):

SMALL

Reach estimate*: 50 000 – 100 000
Price: 1 000€
– One post* in social media channel (Facebook).

MEDIUM

Reach estimate*: 100 000 – 300 000
Price: 3 000€
– One post* in social media channel (Facebook). Possibility for a competition. The campaign might start with a video, then target the people that was reached with the video.

LARGE

Reach estimate*: 250 000 – 500 000
Price: 5 000€
– Several posts in multiple social media channels (Facebook / Instagram). Possibility for competitions.

General info

Cost includes content adaptation and publishing of the advertisement, as well as targeted advertising for optimized audience (stockmann.com data). Multiple channels may be added by Stockmann. The more interesting and inspiring the content, the more visibility it may gain.

General: Targeted to Stockmann customers.

Reach estimate* depends on the target of the campaign, a campaign might be more efficient with higher frequency to the right people, resulting in lower reach.

One post* = One creative content used in advertising. Our main aim is to target the right people for the campaign trough targeted advertisement in social media. We reserve the right to include the material in our organic visibility (depends on the campaign message / material delivered to us).

 

REQUIREMENTS

1. Images and text in Finnish provided by advertiser
2. Advertisement approved by Stockmann
3. All posts approved by Stockmann

For basic still image advertisement required image size roughly 1200 x 1200 px (Facebook) or 1200 x 627 px (Facebook) when linking to landing page, and/or 1060 x 1060 px (Instagram). Also please note that concerning images on Facebook, maximum < 20% of the visual surface may contain text (applies also solitary letters or any other comparable context).

Please always check the latest Social Media material requirements regarding Facebook and Instagram (including requirements for video material) from Ads Guide: https://www.facebook.com/business/ads-guide/.

Stockmann has the right to delay or cancel visibility if a force majeur situation occurs that requires toning down marketing communication.

 

SCHEDULE

Advertiser can book a publishing week and Stockmann reserves the right to decide the actual publishing date to fit the social media posts to Stockmann marketing plan.

The deadline for the visual plan is 21 days before the publish day.

The deadline for cancellation is 14 days before the material deadline. Cancellations must be made in written form to stockmannmedia@stockmann.com. For cancellations made less than 14 days before the material day will be charged 50% of the agreed price.

Materials or a downloading link should be sent to stockmannmedia@stockmann.com within the material deadline. Please note that the email contains the information of booked media and the advertiser.

 

STOCKMANN APPLICATION

 

Stockmann Application is a supportive media and available features will be released in fall 2017.

 

Back