Stockmann Mediabook 2019

Stockmann has over 1,2 million loyal customers in Finland and reaches over 10 million gross contacts monthly with its owned media channels. Stockmann can offer presence through digital media (newsletter, website, social media), traditional media (print magazines and direct mailings) and in-store (windows, atrium/facade banners, video walls and events). The owned media channels provide a targeted approach to a unique demographic of Stockmann’s customers – the most desirable customers in Finland.


Stockmann can offer presence through digital media channels (website, newsletter, social media and application). Stockmann digital media reach is millions monthly.


The focus of the traditional print media is the new Stockmann Magazine. Magazine will be published three times in the year 2018: March, September and November (Christmas). Also traditional direct mailing, leaflets, tabloids etc. can be executed by demand to targeted audience.


In-store medias are the face of Stockmann. We are constantly developing new store medias to help you reach your customers near and inside the store. Stockmann media is available for Stockmann’s suppliers, tenants and loyalty program partners. Stockmann reserves the right to choose all published content in Stockmann Media. Stockmann mediabook includes media specifications, prices and material specifications.

Booking information:






What it does: The magazine is an edit of the modern, urban lifestyle for the Stockmann customer, providing endless reasons to visit online and in-store.

Content: All categories of fashion, beauty, home and sports will be featured alongside lifestyle content for topics such as tech and travel, encouraging the customer to browse seamlessly from one department to another, in one inspirational magazine.
The magazine provides richness to Stockmann’s brand identity, portraying the brand as the ultimate style destination.
The magazine will be available in Finnish and Swedish.



Print only:

Full Page Colour Inside covers 9 500 €
Full Page Colour Specified 8 500 €
Full Page Colour ROP 8 000 €
Full Page Colour Back cover 10 500 €
DPS Specified 17 000 €
DPS ROP 16 000 €
Advertorial* ROP 11 000 €

*Advertorial production is subject to brief


Finland – 210 000 copies per issue (TBC)
The magazine is delivered to First Loyal Customers and shared in Stockmann department stores and airports in Finland.



The magazine will be published in March, September and November (Christmas issue). For all advertising requests and specific publishing dates and material requirements please contact

March Magazine

Advertising / advertorial booking deadline 15 December 2018
Advertorial briefing deadline 17 December 2018
General advertising material deadline 16 January 2019
In-stores 27 february 2019

September Magazine

Advertising / advertorial booking deadline 20 May 2019
General advertising material deadline 31 July 2019
On-street date 2 September 2019

Christmas Magazine

Advertising / advertorial booking deadline 15 September 2019
General advertising material deadline 30 September 2019
On-street date 4 November 2019







Windows are available as ad space for selected partners that support Stockmann brand. Stockmann reserves the right to accept or decline window advertisers depending on window plans.
Pricing (24 % VAT will be added), prices indicated per window.

Helsinki flagship, available windows:

2 weeks 9 000 €
1 month 15 000 €


Please note that assembly and disassembly time is included in the media time. Production, assembly and disassembly are not included in the media price.


The deadline for the window plan is two months before the publish day.




Stockmann department store chain has all together 6 department stores in all the biggest cities of Finland. Video Walls are located in most visible places on the main streets of the cities. Stockmann’s department store in the city centre of Helsinki is a landmark in its own right.

Video walls are an excellent opportunity to show your brand videos or advertisements in at the most central locations in Helsinki. The material plays repeatedly day and night, showing relevant Stockmann’s campaigns and supplier’s advertisements, loops approximately 10 000 times/ month.

Pricing (24 % VAT will be added):

Helsinki flagship (including 2 video screens)

1 week 3 000 €
2 weeks 4 000 €
1 month 6 000 €

Local stores (price for 5 local stores, total 8 video screens)

1 week 2 000 €
2 weeks 3 000 €
1 month 4 000 €



Original video material must be Full HD format, MP4 or MOV Resolution 1080p Bitrate min. 10 000 kbps
Maximum length for video is about 30 seconds. Size 1920 x 1080 px.
Please note that the video texts are bilingual and required in Finnish and Swedish. The text can also be only in English. Video is silent.



The deadline for the materials is 14 days before the publish day.

Sending by email to your contact person and CC:





Digipylons are a real point of sale media – this is how you reach your customers when they are actually shopping!

– Plenty of screens in all stores: 54 screens in Helsinki, 12 in Tampere, 12 in Turku, 10 in Jumbo, 9 in Itis, and 7 in Tapiola
– Placing: Screens are placed on the busiest halls of the store
– 42” vertical format, 1-sided (1080 x 1920 px)
– Videos and pictures available
– Media price 1000 € per week
– 10 seconds per video
– In normal loop your advertisement comes out once per minute


– One material per campaign
– Languages: Swedish + Finnish or English only
– Available every week except Crazy Days






Stockmann has annually millions of persons walking through the department store. Audio marketing within store catches the in-store customer and will both inspire her and help her in the decision-making process. Audio marketing can be played with different frequencies, during different weekdays and specified timing.
Pricing (24 % VAT will be added)

National campaign in all stores:

Campaign duration Low run, 5 times / day High run, 8 times / day
Monday-Sunday 700 € 900 €

Helsinki flagship store:

Campaign duration Low run, 5 times / day High run, 8 times / day
Monday-Sunday 500 € 650 €

Local store (one store):

Campaign duration Low run, 5 times / day High run, 8 times / day
Monday-Sunday 300 € 400 €


Voice production and project management is included in the price. Ad text must be provided by advertiser in Finnish. Media prices apply for one produced audio advertisement. Additional versions will be charged 50 € / version.



In general, the speaker is a gentleman, trained artist who can vividly speak the advertisment. Texts are needed in Finnish and the translation to Swedish is included in the media price. In audio the message needs to be very short. If there are foreign or new words in the advertisment, a pronunciation scheme can be added. You can give styleguidelines to the advertisment as also desire music to the background.



The deadline for the materials is 14 days before the publish day.






Inquiries for Pop-up spaces; please contact or your buying contact.

HKI Flagship pop-up 25 000 € / month





Stockmann Media can offer its partners great possibilities for different kind of happenings from PR and sales promotion to bigger events. All events need to be related to Stockmann marketing plan and commercial calendar.
Inquiries for Event spaces; please contact or your buying contact.




Atrium banner in Helsinki Flagship main lobby area:

HKI Inside Banner, Atrium, 2 weeks 9 000 €
HKI Inside Banner, Atrium, 1 month 16 000 €


Facade banners in Helsinki Flagship store:

HKI Facade Banner, Aleksi, 2 weeks 20 000 €
HKI Facade Banner, Esplanadi, 2 weeks 10 000 €
HKI Facade Banner, Keskuskatu, 2 weeks 10 000 €


Local store possibilities for atrium / facade banners: please contact
Note: Banner production is to be ordered from a named subcontractor to ensure the right fixtures and quality.
Production price for the banner is 3 750 € + VAT . Production costs are to be agreed and billed via our subcontractor.
Advertiser is responsible for the production costs.



The deadline for the visual plan is 21 days before the publish day.




STOCKMANN.COM has a million sessions and hundreds of thousands of unique visitors monthly. All partners and brands must sell merchandise at


Stockmann eCom Package includes

– One marketing spot in frontpage’s last row
– One marketing spot in top corner of category page
– Price 2100 € per week

Please find detailed info from the powerpoint presentation.




Stockmann Premium Brand Page includes

– a Hero image (1180 x 340 px)
– 2 images in a row (570 x 340 px)
– 3 images in a row (698 x 370 px)

Please find detailed info from the powerpoint presentation.




“INSPIROIDU” (to inspire you) article 1 500 €

Advertorial article with possibility to shop products directly. Advertorial article will be automatically shown also in Stockmann Application.

For the text we’ll need a title, a short ingress and a main text, which can be divided into smaller parts (those needs subheading). The text should inspire customers by presenting the brand’s product range and story. The purpose is to create an image and attract to buy its products. The amount of text will be maximum A4. In addition, it have to contain the most relevant keywords/tags, a short description social media and your desired layout.
Please check an example:
All texts have to be in Finnish.

We need one hero picture, either horizontal or vertical.

The vertical hero picture needs two sizes:
Desktop: 620×775 px
Mobile: 1440×653 px

The horizontal picture needs one size: 1440×653 px
Since mobile devices show only the center part of the horizontal hero picture, all essential content (e.g. logo) should be centered.
The small product images should take as few kilobytes as possible without its quality suffering too much. This is rather situational as the images can be very different. But as said, this varies case-by-case. 200 kB is the absolute maximum limit. JPG should be preferred over PNG.
The Stockmann’s editor has the right to edit the material therefore the original high-res images should be included in the supplied material.
Few more examples:




Stockmann Newsletter is one of the main communication channels with several messages per week. The subscriber list includes both regular and loyalty program customers. All newsletters are targeted to specific audiences in order to ensure valuable content to our customers.

Newsletter marketing consist of brand dedicated letters and banners in suitably themed letters. Brand dedicated letters contain only a specific brand’s material while newsletter banners are combined with other content of similar themes.

See an example letter here »

Banner in themed Stockmann newsletter. Targetting included 1 200 €
Brand dedicated Stockmann newsletter. Targetting included 4 000 €


The deadline for the materials is 14 days before the publish day.



Newsletter banner

Format  .jpg .tiff  (.giff as simple)

Fullwidth banner 620 x 250-300 px
Headline text If needed
Max text characters/body text:/td> 300
Button text If needed
Link destination (…) If needed


Brand dedicated newsletter
See example here »



Advertiser can book a publishing week and Stockmann reserves the right to decide the actual publishing date to fit the newsletter banner to Stockmann marketing plan.
The deadline for the visual plan is 14 days before the publish day.




Stockmann currently has over 130 000 fans on Facebook and 30 000 followers on Instagram. All social media campaigns are tailored according to brand goals. We set a goal for the campaign together with the brand and after that, determine the ideal target groups, channels, creatives, purchasing methods and metrics for the campaign. The main channels for social campaigns are Facebook and Instagram, but also Twitter and Snapchat are available (if considered suitable for the campaign).


Pictures in size:
– Facebook: 1200 x 1200 px or 1080 x 1350 px
– Instagram: 1080 x 1080 px
With short text.




Stockmann media is available for Stockmann’s suppliers, tenants and loyalty program partners. Stockmann reserves the right to choose all published content in Stockmann Media.
Cancellations must be made in written form to
For cancellations made less than 14 days before the material deadline will be charged 50% of the agreed price.
All media prices VAT 0 %.