Stockmann Mediabook 2021


Stockmann has over 1,4 million loyal customers and reaches millions of gross contacts monthly with its own media channels. Our media channels provide a targeted approach to a unique demographic of Stockmann customers – the most desirable retail customers in Finland.

 

PRINT MEDIA

The focus of the traditional print media is our loyal customer and lifestyle magazine, MyStockmann Magazine. The magazine will be published seven times in 2021 and has a distribution of 250 000 copies. Also traditional direct mailing, leaflets etc. can be executed by demand to a targeted audience.

 

IN-STORE MEDIA

In-store media are the face of Stockmann and we are constantly developing new media to help you reach the right customers near and inside the store. Our in-store media includes display windows, atrium and facade banners, screens, video walls, audio, pop-ups, security gate covers and events.

 

ONLINE MEDIA

Stockmann can offer presence through several online media channels (website, newsletters, social media and mobile application). Stockmann online media reach is millions monthly.

 

Booking information

Stockmann Media is available to suppliers, tenants and loyalty program partners of Stockmann. Stockmann reserves the right to choose all content that is published in Stockmann Media. The Stockmann mediabook includes media specifications, prices and material specifications.

Please contact stockmann.media@stockmann.com.

 

 

LOYAL CUSTOMER MAGAZINE

 

The MyStockmann Magazine is a regularly published, high-class printed magazine.

The content is divided into two sections:
1. Inspiration for our customers about trends and newness they want to know about for the upcoming season
2. Share the most appreciated benefits – the monthly loyal customer offers from Stockmann and its partners

The magazine is available in Finnish and Swedish.

 

PRICING (24 % VAT will be added)
– Full page 7 000 €
– Double page spread 14 000 €
– Back cover 8 000 €

 

DISTRIBUTION

250 000 copies of which 200 000 are mailed directly to our best loyal customers and 50 000 are distributed via the department stores in Finland.

MyStockmann Magazine Media Card 2021

 

 

 

DISPLAY WINDOWS

Display windows are available as ad space for selected partners that support the Stockmann brand. Stockmann reserves the right to accept or decline window advertisers depending on the provided display window plans.

 

PRICING (VAT 24 % will be added)
Helsinki flagship (per window):
– 15 000 € per month

Please note that assembly and disassembly time is included in the media time. Production, assembly and disassembly are not included in the media price.

 

SCHEDULE

The deadline for the window plan is two months before the publish day.

STORE BANNERS

Inside banner, Atrium

Facade banner, Keskuskatu

Facade banner, Esplanadi

Facade banner, Aleksi

 

PRICING (24 % VAT will be added)

Atrium banner in Helsinki Flagship main lobby area:
– Inside banner, Atrium, 2 weeks 9 000 €
– Inside banner, Atrium, 1 month 16 000 €

Facade banners in Helsinki Flagship store:
– Facade banner, Aleksi, 2 weeks 20 000 €
– Facade banner, Esplanadi, 2 weeks 10 000 €
– Facade banner, Keskuskatu, 2 weeks 10 000 €

Local store possibilities for atrium/facade banners:
– Please contact stockmann.media@stockmann.com

 

PLEASE NOTE

– Banner production is to be ordered from a named subcontractor to ensure the right fixtures and quality.
– Production price for the banner is 3 750 € + VAT . Production costs are to be agreed and billed via our subcontractor.
– Advertiser is responsible for the production costs.

 

SCHEDULE

The deadline for the visual plan is 21 days before the publish day.

 

 

VIDEO WALLS

Stockmann has six department stores in the largest cities in Finland. The video walls are located close to the main entrances of the department stores.

There are altogether 8 video walls in Stockmann department stores:
– 2 in the Helsinki flagship store
– 3 in Tapiola
– 1 in Itis, Tampere and Turku
– Jumbo does not have a video wall

Our video walls are an excellent media for showing your brand videos or advertisements in central locations close to the point of purchase. The material plays repeatedly day and night, showing relevant Stockmann campaigns and supplier’s advertisements and loops circa 10 000 times per month.

 

PRICING (VAT 24 % will be added)

Helsinki flagship (including 2 video screens)

– 1 week 3 000 €
– 2 weeks 4 000 €
– 1 month 6 000 €

Local stores (price for all 4 local stores, total 6 video screens)

– 1 week 2 000 €
– 2 weeks 3 000 €
– 1 month 4 000 €

 

MATERIAL REQUIREMENTS FOR VIDEO WALLS / 16:9 HORIZONTAL

– Only one material per campaign
– Size 1920 x 1080 px, 16:9 horizontal
– Video material must be Full HD format, MP4
– Maximum length for video is 15 seconds
– Text languages: Finnish & Swedish or only in  English
– The material must be silent
– Transfer advertisement materials to Stockmann by email: instoredigital@stockmann.com

 

SCHEDULE

The deadline for the materials is 14 days before the publish day.

 

In-Store Screens 

 

In-store screens are a real point of sale media – this is how you reach your customers when they are actually shopping!

– Plenty of screens in all stores: 54 screens in Helsinki, 12 in Tampere, 12 in Turku, 10 in Jumbo, 9 in Itis, and 7 in Tapiola – a total of 104 screens
– Placement: Screens are placed in the busiest areas of the stores, often near the entrances and cashiers
– 42” vertical format, 1-sided (1080 x 1920 px)
– Both videos and still pictures
– In the normal loop your advertisement will be shown circa once per minute. In busy seasons the loop may be longer.

 

PRICING (VAT 24 % will be added)

– Media price 1000 € per week

 

MATERIAL REQUIREMENTS FOR IN-STORE SCREENS / 9:16 VERTICAL

– Only one material per campaign
– Size 1080 x 1920px, 9:16 vertical, jpg
– Video material must be Full HD format, MP4
– Maximum length for video is 10 seconds
– Text languages: Finnish & Swedish or only in English
– The material must be silent
– Transfer advertisement materials to Stockmann by email: instoredigital@stockmann.com

 

 

AUDIO ADVERTISING

 

Stockmann has annually millions of customers in our department stores. Audio marketing within the stores catches the customer’s attention and will both inspire and help her in the decision-making process. Audio marketing can be played with different frequencies, during different weekdays and with specified timing.

 

PRICING (VAT 24 % will be added)

National campaign in all stores:

Campaign duration Low run, 5 times / day High run, 8 times / day
Monday-Sunday 700 € 900 €

Helsinki flagship store:

Campaign duration Low run, 5 times / day High run, 8 times / day
Monday-Sunday 500 € 650 €

Local store (one store):

Campaign duration Low run, 5 times / day High run, 8 times / day
Monday-Sunday 300 € 400 €

 

Project management and professional voice production is included in the price. The text must be provided in Finnish by the advertiser. Media prices apply for one produced audio advertisement. Additional versions will be charged 50 € / version.

 

MATERIAL REQUIREMENTS

The speaker is a trained professional who can vividly present the advertisement. The texts are needed in Finnish, the translation to Swedish is included in the media price. The message needs to be very short. If there are foreign or new words in the advertisement, a pronunciation scheme can be added. You can give style guidelines to the advertisement as well as desire music to the background.

 

SCHEDULE

The deadline for the materials is 14 days before the publishing day.

 

SECURITY GATE COVERS

Please contact stockmann.media@stockmann.com or your category contact.

 

POP-UPS

 

INQUIRIES FOR POP-UP SPACES

Please contact stockmann.media@stockmann.com or your category contact.

PRICING (VAT 24 % will be added)

– Helsinki flagship pop-up 25 000 € per month

 

 

 

EVENTS

Stockmann Media can offer its partners great possibilities for different kind of happenings from PR and sales promotion in our lounges to large outdoor events. All events need to be related to the Stockmann marketing plan and commercial calendar.

 

INQUIRIES FOR EVENTS

Please contact stockmann.media@stockmann.com or your category contact.

 

 

 

STOCKMANN.COM 

 

 

Stockmann.com has a million sessions and hundreds of thousands of unique visitors monthly. All partners and brands must sell merchandise at Stockmann.com.

STOCKMANN DIGITAL GUIDELINES

 

STOCKMANN ECOM PACKAGE

Stockmann eCom Package includes:
– One marketing spot in Stockmann.com frontpage: 528 x 310 px (desktop ) and 384 x 299 px (mobile).
– One marketing spot in category page: 528 x 310 px (desktop ) and 384 x 299 px (mobile).
PRICING (VAT 24 % will be added): 2100 € per week
Please find detailed info below.

ECOM PACKAGE INFO

 

EXTENSIVE BRAND PAGE

Stockmann Extensive Brand Page banner sizes.
Please note that all are not mandatory!
– Hero image: 1310 x 360 px (desktop) / 360 x 240 px (mobile)
– a short brand description text
– 4 tile content block: 268 x 268 px ( desktop and mobile)
– 2 tile content block: 528 x 310 px (desktop) / 384 x 299 px (mobile)
– Article block: 460 x 435 px (desktop) / 300 x 280 px (mobile)
– SEO text

Please find detailed info below.

BRAND PAGE INFO

 


INSPIRATIONAL ARTICLES / BRAND ARTICLES

An advertorial article with a possibility to shop products directly.

PRICING (VAT 24 % will be added): 1 500 €

 

TEXT REQUIREMENTS

– A title, a short ingress and a main text are needed for the article. The main text can be divided into smaller parts (in that case please include subheadings). The text should inspire customers by presenting your brand’s product range and story. We don’t limit the length of the article, but we reserve the right to make changes to the article according to Stockmann’s tone of voice.
– The text should contain relevant keywords/tags.
– We need all texts in Finnish.
– You can include a list of the products you would like to be shown in connection with the article (4–18 items).

 

PICTURE REQUIREMENTS

We need a hero picture, either horizontal or vertical.

– The vertical hero picture in two sizes:
Desktop: 1440 x 653 px
Mobile: 620 x 775 px

– The horizontal picture in one size: 1440 x 653 px
Since mobile devices show only the center part of the horizontal hero picture, all essential content (e.g. logo) should be centered.

Stockmann’s editor has the right to edit the material. Therefore the original high-resolution images should be included in the supplied material.

 

ARTICLE EXAMPLES

ROHJE WATCHES  ·  LUMENE COSMETICS  ·  A+MORE BY PUPULANDIA

 

ARTICLE BLOCK

Article block in Stockmann.com front page and categories

– Desktop 460 x 435 px
– Mobile 300 x280 px

 

NEWSLETTERS

 

Stockmann newsletters are one of the main communication channels with several messages per week. The subscriber list of 250 000 includes both regular and loyalty program customers. All newsletters are targeted to specific audiences in order to ensure that the content is relevant and valuable for our customers.

Newsletter marketing has two options:

– Brand dedicated newsletters contain only a specific brand’s material.
– Newsletter banners are combined with other content with a similar theme.

PRICING (VAT 24 % will be added)

– Brand dedicated Stockmann newsletter, targeting included: 4 000 €
– Banner in themed Stockmann newsletter, targeting included: 1 200 €

 

MATERIAL REQUIREMENTS

Brand dedicated newsletter

Please find detailed info and examples below.

Newsletter banner

– Format: .jpg or .tiff  (.gif as simple)
– Full width banner: 620 x 350 px
– Headline text: If needed
– Max text characters/body text: 250
– Link text: If needed
– Link destination (stockmann.com/…): If needed

 

SCHEDULE

Advertiser can book a publishing week and Stockmann reserves the right to decide the actual publishing date to fit the newsletter banner to Stockmann marketing plan.
The deadline for the materials is 14 days before the publishing day.

Brand-dedicated newsletter    Newsletter Banners

 

SOCIAL MEDIA

Our organic social media channels have a wide audience, close to 140 000 fans on Facebook and 50 000 followers on Instagram.

For brands we offer tailored social media ad campaigns. All social media campaigns are tailored according to brand goals. We set a goal for the campaign together with the brand and after that, determine the ideal target groups, channels, creatives, purchasing methods and metrics for the campaign. The main channels for social media campaigns are Facebook and Instagram. We use our own CRM, webstore and DMP data together with Facebook’s targeting data to create the ideal target group for the campaign.

The material requirements will depend on the actual campaign plan.  The campaign will be planned together with the brand, materials will be produced by the brand and the campaign will be built and optimized by Stockmann and the brand will get a report after the campaign.

 

PRICING (VAT 24 % will be added)

Choose a target group by category, gender and age. The budget will be depending on the target group and its size. These are example budgets with example target groups.

Category Gender Age Location Target audience size Budget (€)
Fashion Women 20-45 Department store cities 400 000 6 000
Fashion Men 20-45 Department store cities 250 000 4 000
Fashion Women with families 20-45 Department store cities 350 000 5 500
Home Women 20-45 Department store cities 400 000 6 000
Cosmetics Women 20-45 Department store cities 350 000 5 500
Sports Women 20-45 Department store cities 350 000 5 500
Sports Men 20-45 Department store cities 300 000 4 500
Stockmann loyal customers All 18+ Finland 200 000 4 000

 

MATERIAL REQUIREMENTS
(depending on the actual plan)

Picture sizes:
– Facebook: 1200 x 1200 px or 1080 x 1350 px
– Instagram: 1080 x 1080 px

Short texts in Finnish.

 

Mobile application

The MyStockmann mobile application coupons are available by agreement to our suppliers, tenants and loyalty program partners for marketing of e.g. loyal customer benefits.

Please contact stockmann.media@stockmann.com or your category contact.

 

TERMS AND CONDITIONS

Stockmann Media is available for suppliers, tenants and loyalty program partners of Stockmann. Stockmann reserves the right to choose all content that is published in Stockmann Media. It is not allowed to forward media space to a third party or to utilise it for marketing third party brands, products or services without prior consent from Stockmann.

Cancellations must be made to stockmann.media@stockmann.com. Cancellations made less than 14 days before the material deadline will be charged 50 % of the agreed price.

VAT 24 % will be added to all media prices.