Stockmann Mediabook

Stockmann has over 1,2 million loyal customers in Finland and reaches ~7 million gross contacts monthly with its owned media channels. Stockmann can offer presence through digital media (newsletter, website, social media), traditional media and in-store (windows, atrium banners, video and events). The owned media channels provide a targeted approach to a unique demographic. Stockmann’s customers are to a large extent a unique demographic of affluent men and women between 35 and 59 years old, who cannot be easily reached through traditional media.

Stockmann media is available for Stockmann’s suppliers, tenants and loyalty program partners. Loyalty partner advertising and all advertising in Loyalty leaflet is required to include a benefit for Stockmann customers: benefit can be a discount, limited edition, gift with purchase, event, complimentary service or other benefit that is given only to Stockmann loyal customers. Crazy Days partner advertising has to follow separate concept rules on product pricing and offering, please consult your contact person for details.

Stockmann mediabook includes media specifications, gross prices and material specifications. Own media prices are media prices only and do not include production unless mentioned otherwise. Prices change depending on season, weekday and frequency – all variations and specific prices are presented in media book.

Volume discounts are available for year deal suppliers and named partners and are based on prebooked media. Your contact person will inform you if and when entitled to volume discount.

BOOKING INFORMATION

Please contact materialbank@stockmann.com.


STORE MEDIA

Store medias are the face of Stockmann. In Helsinki alone our Windows reach 2,1 million people weekly and Video walls reach 700 000 people weekly and Atrium banner in main entrance reaches 231 000 people weekly. We are constantly developing new store medias to help you reach your customers near and inside the store.

Windows and pop-ups are available as adspace for selected partners that support Stockmann brand. Stockmann reserves the right to accept or decline window advertisers depending on window plans.

WINDOWS

Pricing (24 % VAT will be added), prices indicated per window.

Helsinki flagship, available windows A11, A12, A13, A14 and A15:

Duration 1 window 2 windows 3 windows 4 windows 5 windows
1 week n/a for sale n/a for sale n/a for sale n/a for sale n/a for sale
2 weeks 9 000 € 16 200 € 21 600 € 27 000 € 31 500 €
1 month 15 000 € 27 000 € 36 000 € 45 000 € 52 500 €

Discount: 2 windows -10%, 3 windows -20%, 4 windows -25%, 5 windows -30%

Please note that assembly and disassebly time is included in the media time

Local store: Jumbo (in Vantaa)

1 week n/a for sale
2 weeks 7 000 €
1 month 11 600 €

Local store: Turku, Tampere, Tapiola (in Espoo)

1 week n/a for sale
2 weeks 6 000 €
1 month 10 000 €

Local store: Itis (in Helsinki)

1 week n/a for sale
2 weeks 5 000 €
1 month 8 300 €

Discount local stores: 2 windows -15%, 3 windows -25%, 4 windows -30%, 5 windows -35%

Approved window plan needs to be at Stockmann 22 working days before window start.

POP-UPS

Pricing (24 % VAT will be added), prices indicated per pop-up.

HKI Flagship pop-up 25 000 €

Note: This media price is a value that can be discounted by negotiator depending on how much work and creative value is provided. Note: buyer is responsible for assebly, dissassembly, production and and pop-up personnel costs.

Atrium banner connected primarily to Flagship main lobby area pop-up:

HKI Inside Banner, Atrium, 2 weeks 5 000 €
HKI Inside Banner, Atrium, 1 month
10 000 €

Note: Atrium Banner production is to be ordered from a named subcontractor to ensure the right fixtures and quality. Price for the banner is approximately 3000,- + VAT. Production costs are to be agreed and billed via our subcontractor.

MONTHLY SCHEDULE WINDOWS & POP-UPS

Schedules to be confirmed separately.

BOOKING INFORMATION

Brands: please contact your Stockmann buying contact person
Tenants: please contact your tenant marketing contact person
Loyalty program partners: please contact your loyalty contact person
Others: please contact materialbank@stockmann.com

The deadline for booking and cancelling advertisements is 14 days before the material day. Cancellations must be made in written form to Stockmann’s contact person. For cancellations made less than 14 days before the material day will be charged 50% of the agreed price.


VIDEOWALL

STOCKMANN FLAGSHIP HELSINKI

Stockmann’s department store in the city centre of Helsinki is a landmark in its own right. There are daily 36 000 passers at the Mannerheimintie and Aleksanterinkatu video walls, which gives you over a million possible viewers per month.

Video walls are an excellent opportunity to show your brand videos or advertisements in at the most central locations in Helsinki. The material plays repeatedly day and night, showing relevant Stockmann’s campaigns and supplier’s advertisements, loops approximately 10 000 times/ month. A maximum advertisement at the same time is 4.

STOCKMANN CHAIN FINLAND

Stockmann department store chain has alltogether 6 department stores in all the biggest cities of Finland. Video Walls are located in most visible places on the main streets of the cities offering reach of approximately 700 000 weekly passers.

Video Wall display is available for purchase choosing
1) Helsinki flagship
2) All Stockmann department stores in Finland (Helsinki, Tapiola, Itis, Jumbo, Tampere and Turku).

Please note that the video texts are bilingual and required in Finnish and Swedish. The text can also be in English. Video is silent.
Material transfer to materialbank@stockmann.com.

PRICING (24 % VAT will be added)

Helsinki flagship (including 2 Video screen displays)
1 week 3 000 €
2 weeks 4 000 €
1 month 6 000 €
Local stores (gathered price per alltogether 6 local stores)
1 week 2 000 €
2 weeks 3 000 €
1 month 4 000 €
MONTHLY SCHEDULE VIDEOWALL
Month Material DL Published
January 15.12.2016 January
February 15.1.2017 February
March 15.2.2017 March
April 15.3.2017 April
May 15.4.2017 May
June 13.5.2017 June
July 15.6.2017 July
August 15.7.2017 August
September 15.8.2017 September
October 15.9.2017 October
November 7.10.2017 November
December 15.11.2017 December

Booking information:

Please contact materialbank@stockmann.com

The deadline for booking and cancelling advertisements is 14 days before the material day. Cancellations must be made in written form to Stockmann’s contact person. For cancellations made less than 14 days before the material day will be charged 50% of the agreed price.

MATERIAL REQUIREMENTS

Original video material must be Full HD format, MP4 or MOV Resolution 1080p Bitrate min. 10 000kbps
Maximum length for video is 60 seconds
The video texts can be in English. Video is silent.
Stockmann Marketing reserves the right of material approval.

N.B. Write “Video Wall / Brand name” in the subject and inform marketing coordinator about incoming mail in a separate message.


AUDIO ADVERTISING

Stockmann has annually millions of persons walking through the department store. Audio marketing within store catches the in-store customer and will both inspire her and help her in the decision-making process. Audio marketing can be played with different frequencies, during different weekdays and specified timing.

PRICING (24 % VAT will be added)

National campaign in all stores:

Campaign duration low run, 5 times /day medium run, 8/day high run, 1/hour during a day
Monday-Sunday 700 € 1 050 € 1 400 €
Thursday-Sunday 400 € 600 € 800 €

Voice production and project management included in price. Ad text must be provided by advertiser. Store exclusions can be made, please mark store exclusion info clearly to ad order.

Please note it is not possible to book mall audio advertisements via Stockmann Media.

It is only possible to buy advertising to individual local stores within tenant packages or supplier year packages. Please consult your tenant or buying contact person.

Prices apply for one produced audio advertisement. If it is desired to play for example 3 different advertisements during 1 day, the price is 3 x 1 day fee.

REQUIREMENTS AND MEDIA SPECS

In general, the speaker is a gentleman, trained artist who can vividly speak the advertisment. You can ask for specific time stamps on your advertisment if desired. If desired to use the daily repeats within an hour this is possible. Texts needed in Finnish and Swedish, in audio the message needs to be very short. If there are foreign or new words in the advertisment, a pronunciation scheme can be added. You can give styleguidelines to the advertisment as also desire music to the background.

The deadline for booking and cancelling advertisements is 7 days before the material day. Material day is always tuesday prior to week when ad is played. Cancellations must be made in written form to Stockmann’s contact person. For cancellations made less than 7 days before the material day will be charged 50% of the agreed price.

MATERIALS

The advertisement is written in text (email, word, txt or equivalent file) and sent to materialbank@stockmann.com. Ready-to-play material for maximum of 30 seconds can also be used, please ask materialbank@stockmann.com if unsure of file format.

BOOKING INFORMATION

Please contact materialbank@stockmann.com

The deadline for booking and cancelling advertisements is 7 days before the material day. Material day is always tuesday prior to week when ad is played. Cancellations must be made in written form to Stockmann’s contact person. For cancellations made less than 7 days before the material day will be charged 50% of the agreed price.


NEWSLETTER

Stockmann Newsletter is the fastest way to reach Stockmann’s customers with worthwhile offers and benefits. Stockmann Newsletter subscribers are both regular and Loyal Customers who are interested in receiving the latest offers from Stockmann and its partners via e-mail. General loyal customer emails have a circulation of 290 000 (in Finnish 279 000, in Swedish 11 000). Targetted email segments have reach of under or over 100 000.

All partner advertisements must include a loyal customer benefit. “Read more” -link is redirected to stockmann.com unless partner has a direct booking page available.

See example of Branded own as an example. Password: StockmannDigitalLayouts. Ability to choose the needed modules.

PRICING (24 % VAT will be added)

Ad format Reach <100 000 Reach >100 000
Branded own newsletter. Targetting included. Not for sale Not for sale
Banner in themed Stockmann newsletter. Targetting included 800 € 1 200 €
Stockmann theme letters segment reach:
Loyal Customer letters 220 000
Women’s fashion and cosmetics 180 000
Men’s Fashion 57 000
Food 115 000
Capital area 110 000
MONTHLY SCHEDULE NEWSLETTERS
Month Material DL Published
January 15.12.2016 January
February 15.1.2017 February
March 15.2.2017 March
April 15.3.2017 April
May 15.4.2017 May
June 13.5.2017 June
July 15.6.2017 July
August 15.7.2017 August
September 15.8.2017 September
October 15.9.2017 October
November 7.10.2017 November
December 15.11.2017 December
Format (text versions in finnish) .jpg .tiff
Fullwidth banner (own nl or a banner)

Three images (branded own newsletter)

Two images with texts (branded own newsletter)

720 x 260-320 px

230 x 150-250 px (x3)

350 x 180-350 px (x2)

Headline text If needed
Max text characters/body text: 1000
Button text If needed
Link destination If needed

MATERIAL TRANSFER

Transfer materials via Stockmann Materialbank, materialbank@stockmann.com. When material is transferred, we kindly ask you to inform marketing coordinator about the new material in a separate message.

BOOKING INFORMATION

Brands; please contact your Stockmann buying contact person
Tenants: please contact your tenant marketing contact person
Loyalty program partners: please contact your loyalty contact person
Others: please contact materialbank@stockmann.com

The deadline for booking and cancelling advertisements is 14 days before the material day. Cancellations must be made in written form to Stockmann’s contact person. For cancellations made less than 14 days before the material day will be charged 50% of the agreed price.


SOCIAL MEDIA

Stockmann currently has over 120 000 fans on Facebook. Facebook is a supportive media and reaches the target group efficiently. The best reach is achieved with a sponsored post, continuing over 2-3 days.

Instagram is a supportive media, which Stockmann decides to use always if a post is relevant for its target group. Instagram is a Stockmann monitored media and supports the total social media coverage.

PRICING (24 % VAT will be added):

1 sponsored post, Sponsor package SMALL 1 000 €

Cost includes content creation and publishing of the advertisment, as well as media agency targetting for sponsoring. 50 % of media price is used for sponsoring budget. For multiple days, price is number of days x 1000,- Minimum of one most suitable social media channel is included to price and depending on subject interest value, multiple channels may be added by Stockmann. The more interesting and inspiring the content, the more visibility it may gain.

Material delivery dates Published
15.12.2016 January
15.1.2017 February
15.2.2017 March
15.3.2017 April
15.4.2017 May
13.5.2017 June
15.6.2017 July
15.7.2017 August
15.8.2017 September
15.9.2017 October
7.10.2017 November
15.11.2017 December

REQUIREMENTS

1.Images and text provided by advertiser
2.Advertisement approved by Stockmann
3.All posts approved by Stockmann

For basic still image advertisement required image size roughly 1200x627px (per Facebook) and/or 806x806px (per Instagram). Also please note that concerning images on Facebook, maximum < 20% of the visual surface may contain text (applies also solitary letters or any other comparable context). If you have a possibility to produce video, 360 degree canvas, carouselle or other special ad formats, send a message to materialbank@stockmann.com and agree on specifics with our social media expert.

Please always check the latest Social Media material requirements regarding Facebook and Instagram (including requirements for video material) from Ads Guide: https://www.facebook.com/business/ads-guide/.

Atmospherewise, we recommend to prefer reflecting lifestyle rather than fully commercial approach. Concentrate on inspiring content, images presenting trending proposals – letting the visual appearance speak for it self and telling a story already.

Especially considering nature of Instagram, we suggest even more strongly the image containing more of detailed trending proposals and even more concentrated on creative ways of expressing the lifestyle, shoot with that Ad Hoc/ On-The-Go -feel.

Stockmann has the right to delay or cancel visibility if a force majeure situation occurs that requires toning down marketing communication.

MATERIAL TRANSFER

Transfer materials via Stockmann materialbank. In order to take the materialbank into use, you will need a personal user-id and password. Please ask for these from materialbank@stockmann.com. When you have your user id and password, you will have access to your documents in the materialbank. When material is transferred, we kindly ask you to inform marketing coordinator about the new material in a separate message.

BOOKING INFORMATION

Please contact materialbank@stockmann.com.

The deadline for booking and cancelling advertisements is 14 days before the material day, which is 21 working days from publishing date. Cancellations must be made in written form to Stockmann’s contact person. For cancellations made less than 14 days before the material day will be charged 50% of the agreed price.


OTHER

Other advertising possibilities will be added here as they are developed.